Strategy +

Storytelling

Copywriter, editor, creative strategist & brand manager crafting narratives that move minds and markets

Travel Writing

Inspired by my globe-trotting grandmother, I have been writing about my travels for over 15 years, covering destinations from Jamaica to Hong Kong to Los Cabos, the Pacific Northwest, the Mountain West, and the kudzu-coated hills of southern Appalachia. In particular, my travel writing niches include the burgeoning cannabis hospitality sector, public-transit accessible travel destinations, travel by train, road trips, and the intersection of travel and history. I’ve covered the history of RVs, the first coast-to-coast highway in the United States, the unexpected destination where women’s suffrage collided with western expansion, and how to go camping without a car.

In addition to my bylines in Lonely Planet, Subaru Drive magazine, Nylon, Playboy,Sisu, Budget Travel, Trip Savvy, and others, my work on the Oregon Coast Trail appeared in Lonely Planet’s 2020 edition of National Trails of America. I’ve taught travel writing and travel literature at the University of Tennessee at Chattanooga for the prestigious Brock Scholars Program and currently serve on the board of the Metropolitan State University of Denver’s School of Hospitality program.

Copywriting

I translate complex ideas into clear, compelling copy that pleases human readers and algorithms alike. I metabolize subject matter expertise on scientific, legal, policy and business topics into blogs, white papers, web copy, thought leadership, social media copy, conference speaker proposals, event marketing materials, press releases, op-eds, print marketing collateral, articles and essays for local, alternative and national publications.

My work has appeared in:

Marketing Management

I build integrated marketing campaigns that connect brand goals to measurable outcomes. My approach combines SEO, content marketing, email strategy, and social media to drive engagement and growth. I have increased email open rates by 20% and click-through rates by 60% through targeted campaign design, and I've consistently used analytics to refine strategy and improve performance across channels. I offer marketing management in both a full-time and fractional capacity, and work with organizations of all sizes, with experience in the outdoor, travel, cannabis, wellness, legal, and real estate finance industries.

Brand Building

I help brands find their voice and use it consistently, whether we’re collaborating to build that brand from the ground up or to refine an established or legacy brand as part of its evolution, digital expansion, or brand extension. I develop content strategies that have grown web traffic 5x year-over-year while maintaining editorial integrity and brand alignment. I've worked with legacy media brands like Lonely Planet, mission-driven startups, and professional services firms to create messaging that resonates with their audiences and reflects who they are.