Strategy +

Storytelling

Copywriter, editor, creative strategist & brand manager crafting narratives that move minds and markets

Copywriting

I translate complex ideas into clear, compelling copy that pleases human readers and algorithms alike. I metabolize subject matter expertise on scientific, legal, policy and business topics into blogs, white papers, web copy, thought leadership, social media copy, conference speaker proposals, event marketing materials, press releases, op-eds, print marketing collateral, articles and essays for local, alternative and national publications.

My work has appeared in:

Marketing Management

I build integrated marketing campaigns that connect brand goals to measurable outcomes. My approach combines SEO, content marketing, email strategy, and social media to drive engagement and growth. I have increased email open rates by 20% and click-through rates by 60% through targeted campaign design, and I've consistently used analytics to refine strategy and improve performance across channels. I offer marketing management in both a full-time and fractional capacity, and work with organizations of all sizes, with experience in the outdoor, travel, cannabis, wellness, legal, and real estate finance industries.

Brand Building

I help brands find their voice and use it consistently, whether we’re collaborating to build that brand from the ground up or to refine an established or legacy brand as part of its evolution, digital expansion, or brand extension. I develop content strategies that have grown web traffic 5x year-over-year while maintaining editorial integrity and brand alignment. I've worked with legacy media brands like Lonely Planet, mission-driven startups, and professional services firms to create messaging that resonates with their audiences and reflects who they are.